Oddly, for a wormhole corp, perhaps the bare minimum is "I'm not dead yet!" every time we log on and our stuff is still where we left it. Not evicted today? *Whew*
Taking it beyond mere survival, does a corporation need to have goals greater than its members meeting their own personal goals? I suppose that all depends on the type of players that make up a corporation. Some may be the kind that thrive on the greater good, on their purpose in a larger organization and their contribution to it. Some may be independently minded where their success is their own and the organization is simply the structure through which they achieve that success. I derive a fair amount of personal satisfaction from meeting the needs of the independently minded pilots. I find that it empowers them to be content creators if they desire or otherwise meeting the personal goals resulting in, I hope, a mutual benefit. But what of those pilots who long for more?
I do not believe that the two are mutually exclusive. A corporation can set and achieve goals while empowering independently minded pilots to success. What any corporation must be cautions about is whether or not their goals are working against the goals of its pilots. I think if this is occuring, it manifests itself as burnout or maybe even the bittervet syndrome. Some of that, I think reflects in my own initial start with EVE. That 2007 account I reactivated has a meager 1.5M SP. I wonder sometimes if he is the oldest lowest skilled person in the game though I'm sure that can't be the case. I stopped playing back then for no other reason than EVE felt like a job. I don't recall that I was part of a corporation at the time yet I still came to feel that what I was doing was a grind and not worth it. My circumstances have changed and I was able to overcome that hurdle in my high-sec play long enough to reach the state I am in now inside the wormhole able to generate enough income via mostly passive sources to fund my account.
I believe this is the single most important thing that I offer to new pilots in the corporation: set up in our corp, get your income stream flowing, and EVE suddenly becomes much easier. As such, I think we've attracted a certain kind of player that reaches above the grind and is able to do so due to our environment. It pains me to think how the "rest of EVE" gets along trying to grind out enough cash to survive. There is a hurdle there. I see it with my co-founder who runs missions on one of his character slots. He has finally reached level 4 missions and is now in a similar situation where the income level has reached a level where the effort is worth the rewards. It is the hurdle I failed to clear my first time around.
What are the goals of my corporation? They're simple really. I sincerely want to provide a place where new players can clear the hurdle of making EVE fun and much of that involves removing the feeling that all new players have that they are, ultimately, poor. I have cleared that hurdle in my own play. I think our corporation has this goal firmly met and solidified in our foundation. I am setting my sites on the next goal which likely will involve moving the corporation in the future. This will be something that impact every player directly and probably initially as a detriment to their wallet and a dent in their play time. Will this be a positive change for the corporation? Perhaps. Any move up the food chain, so to speak, pulls us further and further from the new player foundation that I have set the corporation on. Only time will tell if this works out, but until then
Not dead yet